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Ellis & Co. Digital

Home Service Lead Generation

Build a lead pipeline
you can count on.

We help home service businesses generate consistent, qualified leads from Google — and lower their cost per lead over time.

Get a Free Google Lead Audit

No commitment. See exactly where you're leaving leads on the table.

What We Track

Inbound leads

Calls + forms, not just clicks

Cost per lead

Blended across all channels

Maps visibility

Rankings that drive real calls

Every home service client, every month

Serving home service businesses across roofing, HVAC, plumbing, concrete, landscaping, and more.

Google-first

Where we focus

Measurable

Every campaign

Home services

Our only niche

Long-term

How we think

What We Do

Four pillars. One system.

We build and manage the complete lead generation infrastructure for your business — then continuously improve it.

01

Search Visibility (SEO)

We get your website ranking for the searches that matter — people actively looking for your services in your area.

02

Google Maps Optimization

Your Google Business Profile is often the first thing a customer sees. We make sure it converts.

03

Paid Ads (When It Makes Sense)

Ads work best as part of a system, not a substitute for one. We run targeted campaigns that support your organic presence.

04

Website Built to Convert

Traffic without conversion is wasted spend. We build and improve websites that turn visitors into real leads.

How It Works

A simple, proven process.

01

Audit & Opportunity Analysis

We identify exactly where you're missing leads — across your website, Google presence, and current ad spend.

02

Build the Foundation

We fix and optimize your website, Google Business Profile, and review presence to maximize conversions.

03

Drive & Improve

We bring in high-intent traffic and continuously refine performance — measured by leads and cost per lead.

Results

What growth looks like for home service businesses.

We don't measure impressions or traffic. We measure inbound leads, cost per lead, and Maps visibility — because those are the numbers that grow a home service business. Every client engagement starts with establishing a clean baseline, so improvements are measurable and tied to real outcomes.

More inbound leads from Google

Calls and form submissions from people actively searching for your services — tracked from day one.

Lower cost per lead over time

As organic and Maps traffic grows, your reliance on paid ads shrinks. That's the model.

Maps visibility that converts

Your Google Business Profile ranked for the searches that bring in calls — not just impressions.

Free Audit

Find out how many more leads Google could be sending you.

We'll review your Google presence and show you the specific gaps costing you inbound calls. Takes 60 seconds to request. We follow up within one business day.

We show you the opportunity first. Everything else is up to you.